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ReBurberry Video Initiative

ReBurberry is a collective of initiatives that demonstrate our commitment to responsibility and circularity.


The initiatives fall under three main areas: our services, product and packaging.

The initiatives fall under three main areas: our services, product and packaging.

Sheep stood in the mountains.
Leather Saddle Tall Boots in Black.

Aftercare & Circular Services
Our circular services are designed to prolong the life of our products, ensuring they can be enjoyed for longer. These include various refreshing, repairing and upcycling services as well as our rental and resale initiatives, launched in partnership with My Wardrobe HQ and Vestiaire Collective respectively.
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Blue and black Burberry check
Iris Law in Burberry Check

Our Product
We’re committed to increasing the use of more responsibly sourced and certified key raw materials by spring 2030. Our Design and Merchandising teams are dedicated to embedding this commitment early in the design stage and the first drop of Burberry Classics embodies that, with the main material of all clothing containing at least 70 per cent organic content or 50 per cent recycled content. 

We are also proud to have a dedicated innovation team who are committed to researching and sourcing next-gen material and process alternatives, which will help us decarbonise our business. 

Within beauty, we have already launched our first refillable fragrance, Burberry Goddess, and will be expanding our refillable offering with selected new beauty products and fragrances in spring 2024.

Belt Buckle in Silver

Trench for Tomorrow
From design and manufacturing to your wardrobe and beyond, this initiative ensures that our Heritage Trench and Car Coats are made with lower-impact materials and can be worn for as long as possible through the help of our aftercare services. 

Made in England for over a century, our Heritage coats are carefully crafted using organically grown cotton, which is less chemical and water intensive than conventionally produced cotton and allows us to have greater visibility of how it is grown. All buttons on these styles are also made from 90 per cent bio-based resin, a renewable natural resource derived from plants. 

At our manufacturing sites in Castleford and Keighley, which both run on 100 per cent renewable electricity, it takes a year for each specialist tailor to master the stitching of the intricate trench coat collar. More than 180 stitches are made to create a fluid curve, allowing the collar to sit perfectly on the neck.

To help ensure our trench and car coats are enjoyed for years to come, we offer a range of circular services including aftercare, rental and resale.
Long Gabardine Trench Coat
Check Cashmere Scarf in Hunter

Scarf for Tomorrow
This initiative helps to ensure our signature cashmere scarves can be worn for as long as possible through the help of our aftercare and circular services, Cashmere Refresh and Cashmere Upcycle.

Our current styles are made from cashmere at Johnstons of Elgin, a 225-year-old Scottish mill that is B Corp certified and runs on 100 per cent renewable energy. Johnstons is also our longest standing partner of over 120 years and shares our commitment to responsible craftsmanship.
Check Cashmere Happy Scarf in Hunter
Burberry packaging
Burberry packaging boxes

Our Packaging
We’re committed to eliminating plastic and minimising the environmental impacts of all our packaging options, and we’re proud to say our new customer packaging options are plastic-free.

We’ve introduced a reusable, 100 per cent recycled cotton tote bag, made entirely from post-consumer and industrial waste, that will be used to package selected coats and jackets. 

To reduce the carbon impact of our packaging further, our rainwear and tailoring is packaged in reusable cotton garment covers that contain a minimum of 60 per cent recycled cotton. We have removed all hardware, such as zips and press studs, to ensure they are made from a single material – allowing them to be more easily recycled in order to support a circular economy.

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Burberry Limited, Horseferry House, Horseferry Road, London, SW1P 2AW
Registered in England & Wales
Registered Company Number: 00162636